Each morning, when I turn on my computer, I am greeted by a new inspirational quote. Most of these are thought-provoking and I have saved hundreds of these gems over the years.

Surprisingly, one of my favorite quotes comes from Jerry Garcia of the famous 60s Rock  Band: The Grateful Dead. I’ve seen a number of acts over the years, but never caught these guys - they were just a bit ahead of my time. Jerry’s quote was: “You do not merely want to be considered just the best of the best. You want to be considered the only ones who do what you do.” Wow, this Rock Star sure understood the concept of creating and owning a defensible niche.

Nowadays, it’s often hard for prospective buyers to differentiate one company’s products and services from another.  As we think about our respective companies, are we not only the best at what we do, but also the only ones doing what we do?

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