Last month we wrote about the importance of having corporate values that really mean something. This month we’ve chosen “integrity” and a few examples that may help you think through the process of creating measurable and defined values.
Have you ever taken a look at the U.S. Air Force’s list of core values?
The Airman is a person of integrity, courage and conviction.
Integrity is a character trait. It is the willingness to do what is right even when no one is looking. It is the moral compass, the inner voice, the voice of self-control and the basis for the trust imperative in today’s military.
Integrity is the ability to hold together and properly regulate all of the elements of a personality. A person of integrity, for example, is capable of acting on conviction. A person of integrity can control impulses and appetites.

The description continues on but even after the first sentence, you can imagine that with a description like that, no member of the Air Force would be confused by the value of “Integrity.” Company values should clearly describe what is truly important to the organization - what the company stands for, and how people are guided to achieve their mission. Every decision and action is seen by the employees and management through the lense of these values.
Here are a few more examples of the corporate value “Integrity” as defined by different organizations:
Accenture, global management consulting and technology services
“Integrity: Being ethically unyielding and honest and inspiring trust by saying what we mean, matching our behaviors to our words and taking responsibility for our actions.”
Genworth Financial defines Integrity as:
- We demonstrate fairness, honesty, and accountability
- We do what we say
- We communicate with transparency
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