Posts tagged as:

Mission

Performance Morsel of the Month

December 16, 2010 · 0 comments by Terry Lauter Comp

A telecommunications firm was struggling to regain focus/momentum during a troubling downturn in its industry sector. LTC Performance consultants clarified the mission, vision and values and the specific business niche. Then, they aligned goals throughout the organization.

The Results: Leading a taskforce to analyze competitive positioning; facilitated mission, vision, values and aligned goals via LTC’s methodology. Client pleased - employees reported feeling valued and engagement increased significantly.

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What is Your Unmatched Customer Value Proposition?

May 21, 2009 · 0 comments by Larry Comp

in Business Strategies, Economy, Management

Have you noticed that it is getting harder and harder to compete in today’s marketplace? As customers demand and expect more, we must ensure that we offer an unmatched value proposition to our target customers. In the book, “The Discipline of Market Leaders,” the authors explain that there are 3 key value proposition models and each of us must focus on one and only one of these propositions, while, at the same time, giving appropriate attention to one or both of the other two. The three propositions are described below:

Operational Excellence - If we serve a broad audience, we must ensure that our products or services are delivered in the most cost-effective manner. We don’t necessarily have to offer the lowest possible price, but should be perceived as the lowest total cost provider; e.g. “hassle-free” service. Southwest Airlines and Wal-Mart are two of the best examples of “Operationally Excellent” companies.

Customer Intimacy - Perhaps you cater to a very narrow segment of the population; your emphasis here must be on developing deep, lasting relationships and providing tailored solutions. Nordstrom is an excellent example of a “Customer Intimate” company.

Product Leadership - You may operate a highly innovative organization that thrives in a dynamic, ever-changing market. This type of organization must continuously create new products or services that meet the rapidly changing needs of its target audience. Disney, for example, was already working on its next blockbuster shortly after introducing The Lion King. Another organization, Intel, tries to make its own products obsolete before its competitors do.

Again, the trick is to focus on one of these key customer value propositions without ignoring the other one or two. One of the reasons Southwest Airlines has been exceptionally successful is that it is not only operationally excellent, but that their people go out of the way to make their customers feel welcome.

Have you determined your unique value proposition? Would your staff agree with the model you’ve selected?

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Simplify Your Mission, Vision and Values

May 20, 2009

A large number of companies develop their mission, vision and values as part of their organization’s strategic planning efforts. Unfortunately, many of them fail to achieve a solid return for their efforts. Three reasons for this are: (1) they are unclear about the difference between mission and vision; (2) they fail to engage their employees [...]

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Getting Everyone on the Same Page

May 15, 2009

Over the years I have noticed that most companies do a pretty ineffective job of strategic planning. We all know how important strategic planning is to the long-term viability of an organization, but what’s really going on here? Well, many organizations never seem to get around to tackling this critical function. Others take a handful [...]

Peter Drucker Nailed It!

May 13, 2009

Several years ago, I had the privilege of hearing Peter Drucker, the “Father of Modern Management,” speak. At the time, he was already very old and nearly deaf, and didn’t seem to realize he was almost speaking in a whisper. The audience, however, was in total awe…and you could have heard a pin drop. I’ve [...]

Unlearning Lots in A Brave New World

May 11, 2009

You could easily accuse me of being a bit “over the top” about lifelong learning. I practically live for new books, new ideas, stories and concepts that I’ve never been exposed to before. Truly, I belong to the “cradle to grave” school of philosophy about the importance of continuously taking your education to a new [...]

What Can the Grateful Dead Teach Us About Business?

May 4, 2009

Each morning, when I turn on my computer, I am greeted by a new inspirational quote. Most of these are thought-provoking and I have saved hundreds of these gems over the years.
Surprisingly, one of my favorite quotes comes from Jerry Garcia of the famous 60s Rock Band: The Grateful Dead. I’ve seen a number of acts over [...]

What are the Characteristics of Truly Great Organizations?

April 29, 2009

One of my all-time favorite movies is “City Slickers.” In one of the scenes, Mitch asks Curly about the secret of life and Curly holds up his finger and states that it is just 1 thing (and Mitch will have to figure this 1 thing out).
It’s different in the corporate world. The secret to becoming [...]

What Is a “Healthy, High Performance” Company?

April 27, 2009

Several years ago, as global competition intensified, many boards brought new CEOs into their companies and tasked them with driving performance to significantly higher levels. Many of these CEOs immediately proceeded to “raise the bar” and bulldozed forward with little regard to the human element. One such leader was “Chainsaw Al” of Scott Paper and [...]

Entrepreneurship-The American Dream???

April 24, 2009

When I was growing up in the Corporate world, I thought that Entrepreneurship - running your own company - was the American Dream. After all, you were your own boss, could set your own hours, and “the sky was the limit.”
Now, after consulting with over 200 leading organizations, including many private/family-held ventures, I’ve learned [...]

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Mission

Performance Morsel of the Month

What is Your Unmatched Customer Value Proposition?

Simplify Your Mission, Vision and Values

Peter Drucker Nailed It!

Unlearning Lots in A Brave New World

What Can the Grateful Dead Teach Us About Business?

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